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Welcome ...
... for doctors
from all disciplines
more
... for dentists /
implantologists / orthodontists and
their business partners
more
... for pharmacies
more
... for hospitals
more
... for vets
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... for other
health professions
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... the pioneers and trailblazers of doctors, dentists, pharmacists, hospital and health care marketing!
Services for healthcare professionals and their business partners...
... for doctors from all disciplines
Institute experience from 10,000 practice analyses with benchmarking
1 million patient surveys plus referrer surveys
Special programs for all medical specialties
Scientifically based practice marketing for family doctors and specialists of all disciplines for 30 years
Patient-centred quality management
Health services research / Projects adherence
References and partners on request
... for dentists/ implantologists and their business partners
Institute's experience in analyses/ benchmarking with thousands of dental practices
60,000 patients and 3000 referrer surveys in dentistry
Special programs for Dental Specialties (prophylaxis, implant dentistry, surgery)
Dental marketing for 30 years in Germany and in 11 European countries
Referrers marketing for implantologists for 5 years in Germany and Europe
Dental laboratories marketing for 10 years
Three representative dentist image studies (Germany)
Patient-oriented quality management
Health services research
References and partners on request
... for pharmacies
Institute's expertise from around 4000 pharmacy analyses / benchmarking and 200,000 pharmacy customers surveys
Special programs for all pharmacy types: country, center, branch, health center and hospital pharmacies
Pharmacy marketing since the beginning of this kind of marketing with a focus on mobile, OTC and RX-Marketing (generic and patented drugs)
4 representative pharmacy image studies Germany within 20 years
Customer-oriented quality management
Health services research
References and partners on request
... for hospitals and clinical decision makers
Institute's expertise from around 700 clinical analyses / benchmarks with 50,000 patients surveys
Special hospital programs: maternity clinics, children's hospitals, oncology, university hospitals, clinics for pulmonary and respiratory disorders
Hospital marketing for 20 years
Referrers marketing and inter-sectoral supply
Patient and referrer-oriented quality management
Health services research / Adherence projects
References and partners on request
... for vets
Institute's expertise in 400 practice and hospital vet-benchmarking research with pet owners through 10,000 interviews
Special programs for small pet practices, veterinary surgeons, horse doctors
Scholarly based marketing concerning veterinarians since 1990
Image studies on the veterinarians in Germany
Customer-oriented quality management
Health services research
References and partners on request
... for other health professions
Institute's expertise in operations analyses / assessments for healthcare professionals and health services
Patients surveys
Special programs for midwives, premature birth and labour management
Alternative professional marketing since 1990
Quality management in health professions
References and partners on request