´╗┐

Welcome ...

... for doctors
from all disciplines
... for dentists /
implantologists / orthodontists and
their business partners
... for pharmacies
... for hospitals
... for vets
... for other
health professions
... the pioneers and trailblazers of doctors, dentists, pharmacists, hospital and health care marketing!

Services for healthcare professionals and their business partners...

    ... for doctors from all disciplines

  • Institute experience from 10,000 practice analyses with benchmarking
  • 1 million patient surveys plus referrer surveys
  • Special programs for all medical specialties
  • Scientifically based practice marketing for family doctors and specialists of all disciplines for 30 years
  • Patient-centred quality management
  • Health services research / Projects adherence
  • References and partners on request
    ... for dentists/ implantologists and their business partners

  • Institute's experience in analyses/ benchmarking with thousands of dental practices
  • 60,000 patients and 3000 referrer surveys in dentistry
  • Special programs for Dental Specialties (prophylaxis, implant dentistry, surgery)
  • Dental marketing for 30 years in Germany and in 11 European countries
  • Referrers marketing for implantologists for 5 years in Germany and Europe
  • Dental laboratories marketing for 10 years
  • Three representative dentist image studies (Germany)
  • Patient-oriented quality management
  • Health services research
  • References and partners on request
    ... for pharmacies

  • Institute's expertise from around 4000 pharmacy analyses / benchmarking and 200,000 pharmacy customers surveys
  • Special programs for all pharmacy types: country, center, branch, health center and hospital pharmacies
  • Pharmacy marketing since the beginning of this kind of marketing with a focus on mobile, OTC and RX-Marketing (generic and patented drugs)
  • 4 representative pharmacy image studies Germany within 20 years
  • Customer-oriented quality management
  • Health services research
  • References and partners on request
    ... for hospitals and clinical decision makers

  • Institute's expertise from around 700 clinical analyses / benchmarks with 50,000 patients surveys
  • Special hospital programs: maternity clinics, children's hospitals, oncology, university hospitals, clinics for pulmonary and respiratory disorders
  • Hospital marketing for 20 years
  • Referrers marketing and inter-sectoral supply
  • Patient and referrer-oriented quality management
  • Health services research / Adherence projects
  • References and partners on request
    ... for vets

  • Institute's expertise in 400 practice and hospital vet-benchmarking research with pet owners through 10,000 interviews
  • Special programs for small pet practices, veterinary surgeons, horse doctors
  • Scholarly based marketing concerning veterinarians since 1990
  • Image studies on the veterinarians in Germany
  • Customer-oriented quality management
  • Health services research
  • References and partners on request
    ... for other health professions

  • Institute's expertise in operations analyses / assessments for healthcare professionals and health services
  • Patients surveys
  • Special programs for midwives, premature birth and labour management
  • Alternative professional marketing since 1990
  • Quality management in health professions
  • References and partners on request